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Artificial Intelligence for School Sport

with Ben Whitaker

Webinar

Course Description

This beginner-friendly webinar introduces Sport and PE leaders to simple, practical ways AI can support communication, planning, and engagement. No technical knowledge is needed, as delegates will explore ready-to-use tools that save time and enhance their department’s impact. Focused entirely on real-world tasks, the course gives leaders the confidence to start using AI immediately.

Understanding the basics: what AI is, what it can and cannot do in Sport and PE contexts
Training AI to draft letters, newsletters, fixture updates, and event promotions with easy to use prompts and maintaining 'tone of voice'
Using AI to create differentiated lesson plans, warm-ups, and skill drills for mixed-ability groups
Quickly summarising participation data (e.g., club attendance, fixture involvement) using AI-powered spreadsheets
Creating engaging social media posts or internal marketing for school sport using AI tools

Meet your course leader, Ben Whitaker

Ben Whitaker is a consultant on both digital and cultural transformation. For 15 years, he has worked in education as an Assistant Principal and Curriculum Manager, focusing on Apprenticeships, Digital Transformation and formerly in his subject specialisms. Ben is co-host of the popular Edufuturists podcast, exploring the future of education, most notably around the implications of AI in Education.

Booking options

Artificial Intelligence for School Sport

No dates are currently scheduled. Please check back soon.

Save with a School Subscription

School subscriptions for our webinars give access to up to 5 colleagues from the same school for a discounted rate.

How it works

Up to 5 members of staff from your school can join the webinar together, each logging in from their own device, one flat rate covers everyone, rather than booking individually. Your Zoom link will be sent to each participant's email address ahead of the session, so make sure you provide a name and email for everyone who's attending. As with our individual bookings, a recording is available for 48 hours afterwards for anyone who can't make the live session.

Frequently Asked Questions

: Cancellations require a minimum of 14 days' notice. Cancelling within 14 days of the event incurs a fee, £30 per person for online courses and webinars, or £100 per person (per day, for multi-day events) for in-person courses. Cancelling within 48 hours of the event is charged at the full price. If ICE Education has to cancel or change a course, we'll try to rebook you onto the same or a similar course, if that's not possible, you'll be refunded in full.
: The same cancellation policy applies (see above) — let us know as soon as possible. Cancelling with at least 14 days' notice avoids a cancellation fee.
: Recordings of webinars remain available to book attendees for 48 hours after the live session, after which they're no longer accessible.
: A School Subscription gives up to 5 colleagues from your school access to the course from 5 separate devices, for one discounted rate rather than booking individually.
: Yes, schools can reclaim the VAT on all ICE Education courses. VAT invoices are provided regardless of which payment method you choose.

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