The role of Sports Awards has evolved significantly in recent years, and given the shifting political landscape, this trend is likely to continue. While most schools now have some form of Sports Awards programme, their effectiveness can vary greatly, with many unsure of their objectives. As the most talented pupils are in high demand and often considering multiple schools, there has been a shift away from simple fee discounting toward supporting and developing elite performers. This seminar examines the entire process of building an effective programme, from attracting applicants through to maximising the contributions of Award holders once they join the school.

This seminar is intended for schools who currently operate an Award programme, but wish to improve its impact - as well as those seeking to establish one for the first time.

• What is the purpose of Sports Awards?
• Advantages and disadvantages
• What are you offering?
• How important is money?
• Promoting your awards
• Finding candidates: beating the competition
• How many candidates should you have?
• Generating publicity materials
• Communicating with parents
• Running the selection process
• What does science say about Talent Identification?
• Managing disappointment
• Optimising contribution and developing award holders
• The Award programme in the school