Adopting a commercial mindset is vital for private school sports departments to maximise their whole-school impact. This webinar equips Directors of Sport and senior co-curricular leaders with business and leadership skills tailored to the sport and education sector, covering strategic marketing, vision alignment, and stakeholder engagement. The course places strong emphasis on entrepreneurial thinking and innovation in sports education to drive student engagement, attract talent, and future-proof school sport departments

• Student-athlete recruitment strategies
• Prioritising departmental focus
• Leveraging technology to track and improve performance
• Building a department that supports student outcomes and school enrolment