Adopting a commercial mindset is vital for private school sports departments to maximise their ‘whole school’ impact. This webinar equips leaders with business skills tailored to the
sports sector, covering strategic sports marketing, purpose / vision alignment, and stakeholder relations. Key sections include student-athlete recruitment, prioritising department focus, and leveraging technology to inform performance progress. Emphasis is placed on entrepreneurial thinking and innovation in sports education to boost student engagement and attract talent. 

•  Understanding your role in the commercial success of your school
•  Measuring impact through data to win SLT support
• Alignment of vision and purpose for staff, student and parent buy in
• Why will parents choose your school?
• Building a brand in light of competition
• Facility investment
• Considering the advantages and disadvantages of scholarships programmes
• How sport can support Personal Development evidence for school inspections